This week, our @youtube teams introduced new ways to help @youtubecreators earn and made improvements to the viewing experience on TVs: 📺We’ve started testing our conversational AI tool on TVs, so viewers can ask questions about the video they’re watching via the Ask button or their TV’s remote. 🇨🇦We’re bringing Gifts and Jewels to vertical live streams in Canada (with more markets coming soon). Viewers get a real-time way to show appreciation for their favorite creators, and creators unlock a new revenue stream. 🛍️We've improved the Shorts shopping experience for our YouTube Premium members. Now, when creators tag products in their content, interactive stickers make it easier to buy shoppable items right on screen and help creators boost their sales.

Huge congratulations to @BLACKPINK on making history as the first artist to reach 100M subscribers on their Official Artist Channel 🎉 It’s been so inspiring to see your journey on @youtube and beyond. Can't wait for the new mini-album [DEADLINE] to drop next week.

The future of late night is on YouTube 🌃▶️ As the new stars and studios, @youtubecreators are reinventing entertainment (including the traditional talk show format) and building the media companies of the future.

Starting today, searching for @America250 on YouTube in the U.S. will show a dedicated content shelf at the top of your results. Dive into American history and innovation with curated videos from partners like @PBS, @smithsonian and @NASA, alongside your favorite @YouTubeCreators.

When the first video was uploaded to @youtube in 2005, a new era of media and entertainment was born. The @V_and_A worked with our YouTube teams and interaction design studio oio to reconstruct an early watch page featuring that 19-second clip, “Me at the zoo.” YouTube continues to be at the epicenter of culture, thanks to the creativity and entrepreneurship of our @youtubecreators and artists.

YouTube is the clear leader among streaming services, with 12.5 percent of all TV use in Nielsen's latest Gauge report. Disney streaming, Tubi and Peacock registered small gains month to month. Full charts: hollywoodreporter.com/h/char…

Our first-ever Independent Media Summit brought 50 @YouTubeCreators together to learn about podcasting, content creation and scaling their businesses on YouTube. Here's why independent journalism is thriving on YouTube according to @johnnywharris, @tarapalmeri, Don Lemon, @emilyjashinsky, @keithedwards and @davejorgenson ⤵️

Over the last few weeks, our teams made @youtube more accessible than ever with expanded tools, features, and more: 🗣️Auto Dubbing is now available to all YouTube channels, with an expanded library of 27 languages. And 8 of those languages are powered by Expressive Speech, which captures the original tone, pacing, and energy of a speaker. Plus, new language controls let you decide which languages you want to hear and read on YouTube. 🌎Ask Studio, your creative partner in Studio, has expanded to 30 new countries and markets across Europe and Latin America 🏷️Our YouTube Shopping Affiliate Program is live in 🇯🇵 so @youtubecreators can earn by tagging products from partners like @Rakuten 🥽YouTube XR, our new native app for visionOS, is now available on Apple Vision Pro in 🇰🇷🇦🇪🇸🇬🇯🇵🇹🇼🇭🇰🇦🇺🇫🇷🇩🇪🇬🇧🇺🇸🇨🇦 🇦🇲@youtubecreators in Armenia will soon be able to join the YouTube Partner Program, our global community of over 3M creators who have turned their passion into a business on YouTube Learn more about our updates to auto dubbing: youtube.com/watch?v=90HF5s0q…

This #SuperBowlLX, I saw how much "watching the game" has fundamentally changed. Now, fans experience the action through the eyes of the @YouTubeCreators, athletes, and artists they love. We witnessed this shift first here in the Bay Area all weekend long, from the global broadcast of our @YouTube x @NFL Flag Football Game drawing over 14 million live views (more than double the number of live views from last year’s showdown in New Orleans), to hosting over 100 creators at our Creator Collective tailgate, to watching the Super Bowl itself. Whether it’s reliving the halftime show, catching a creator’s live reaction, or diving into the analysis on Monday morning, YouTube is where the world gathers to experience it all. Thank you to the NFL, @bayareaHC, @49ers, and the hundreds of creators, artists, and partners who made this weekend unforgettable. And congrats to the @Seahawks on an incredible season!

Introducing @YouTubeTV Plans, which give you more choice and control over what you’re watching 📺

Thank you @heykayadams for showing me the ropes on the @NFL Honors red carpet. I think I finally mastered the art of the flag down 🙂 youtube.com/shorts/mlorLTP3w…

Kicked off #SuperBowlLX weekend at the first-ever Super Bowl Innovation Summit with @gilbert and @djrosent from @AcquiredFM🎙️ We talked about how we’re redefining what TV means for the next generation, bringing the best of @youtube to live sports, and unlocking new possibilities for both @youtubecreators and viewers. Thank you to @Zaileenh, @bayareaHC, Roger Goodell, the @NFL, and the @49ers for bringing us together! Next up: tomorrow’s @YouTube x NFL flag football showdown 🏈

History loading… ⏳ Watch the world go for 🥇🥈🥉 from February 6 - February 22 on @NBCOlympics. yt.be/ytvolympics #WinterOlympics

the big game before the big game, watch team @druski take on team @JBALVIN this saturday

Kicking off a huge year for sports on @YouTube and @YouTubeTV with this #SBLX spot 🏈 Thanks @JasonKelce and @nglwithkylie, @GordonRamsay, @CMC_22, @davidblaine and @SarahHughesNY for being a part of it!

Some @YouTube highlights from today’s Q4 earnings call: - YouTube generated over $60 billion in revenue in 2025 - YouTube’s Q4 ad revenue totaled $11.38 billion, a year-over-year increase of 8.7% - NFL Sunday Ticket is reaching new heights on YouTube with the highest paid subscriber number ever in the history of the product

New year, new features 🚀 This past month, our @youtube teams introduced: 🎶 Several updates to our @youtubemusic app: like new ways to create playlists from prompts, filter your “Liked Music” playlist by genre and mood filter chips, and search inside your playlists ⚡Ingredients to Video in Shorts and the YouTube Create app, which allows you to create high quality, vertical video clips with up to three photos 📍A new option for you to enable your device location to be used, so you can see nearby search results and recommendations 🎛️ Search filters for Shorts and long-form videos 🌍 A @geoguessr playable game More coming soon!