This week, our @youtube teams introduced new ways to help @youtubecreators earn and made improvements to the viewing experience on TVs: 📺We’ve started testing our conversational AI tool on TVs, so viewers can ask questions about the video they’re watching via the Ask button or their TV’s remote. 🇨🇦We’re bringing Gifts and Jewels to vertical live streams in Canada (with more markets coming soon). Viewers get a real-time way to show appreciation for their favorite creators, and creators unlock a new revenue stream. 🛍️We've improved the Shorts shopping experience for our YouTube Premium members. Now, when creators tag products in their content, interactive stickers make it easier to buy shoppable items right on screen and help creators boost their sales.

This #SuperBowlLX, I saw how much "watching the game" has fundamentally changed. Now, fans experience the action through the eyes of the @YouTubeCreators, athletes, and artists they love. We witnessed this shift first here in the Bay Area all weekend long, from the global broadcast of our @YouTube x @NFL Flag Football Game drawing over 14 million live views (more than double the number of live views from last year’s showdown in New Orleans), to hosting over 100 creators at our Creator Collective tailgate, to watching the Super Bowl itself. Whether it’s reliving the halftime show, catching a creator’s live reaction, or diving into the analysis on Monday morning, YouTube is where the world gathers to experience it all. Thank you to the NFL, @bayareaHC, @49ers, and the hundreds of creators, artists, and partners who made this weekend unforgettable. And congrats to the @Seahawks on an incredible season!

couch neighbors until Gaga shows up… then we’re standing