Wall of Testimonials and Social proof.

You have an attention issue. Great work means nothing if the right person never sees it. Engaging with other designers. Creating content for other designers. Then blaming the algorithm. That leads to one outcome: numbers that look good. Big follower counts and high engagement mean nothing if your posts don’t reflect your real skill. Point is: Treat your content like a green flag in a sea of white ones to your target audience. Because if your presence and targeting online are weak, your opportunities will be too.

The best content strategy is the one that allows you to post every day. If your content stops the moment your schedule gets busy, it wasn’t a strategy in the first place.

Your X profile is your new landing page. Some designers still treat it like a casual portfolio page. If it’s not working for you while you sleep, you’re losing attention every day. Build a profile that speaks for you. A proper one. Or get someone who knows how to build one to do it for you. You focus on design.

In this space, invisibility is the real cost. You’re competing with designers who already have someone handling their content, even if they won’t say it. You tell yourself you’re 'not ready to invest.' But the inconsistency costs more than any monthly fee. Every week you skip posting because the design work gets heavy, another designer takes that space. And the client chooses the one they keep seeing. I’ve watched great designers with strong work disappear like this. The opportunities? They go to someone more visible. Someone easier to remember. So here's my offer: You design. I handle the content that keeps your name in conversations.

✤ One spends hours engaging with other designers. ✤ One interacts with business founders and agencies. One gets likes, retweets, and validation. One gets DMs, booked calls, and opportunities. Same effort. But two entirely different directions. The truth is: If your conversations happen in the wrong audience, your content won’t save you. Because that wrong audience is the one visiting your profile. And even right now, people are scrolling through your posts without interacting, judging whether you’re the person they need. Speak with them.

People forget this, but the version of you people see online is something you build. People only know who you really are if you choose to show it. And if you don’t define your image, people fill in the blanks for you. There are two ways to do this: a) You can amplify your real personality. b) Or you can create a persona built for attention. Both work. But only when paired with two levers: ✤ Lever A: real value ✤ Lever B: consistent image Why? Lever A works because people will listen to someone they don’t even like if the information is useful to them. Lever B works because when you repeat traits and ideas, people form a pattern in their minds about who you are. Done properly, you mold how people see you online, while giving your target audience something worthy of their attention.

Already getting clients from referrals means your work speaks for itself. But does that mean you don’t need a strong social media presence? You can be the best designer in your circle, but if no one beyond it knows your name, they won’t buy. And you’re leaving attention on the table. Because the opportunities here on X are massive. You never know who’s watching, scrolling through your designs, or your other content. Having that personal brand is insurance for your work. So why not build both? If time is your problem, send me a DM. Let’s get you sorted.

What did you actually want from it? What did you expect your content to do? Was it engagement? Followers? Or clients? "But I’ve tried posting before. It didn’t work." Sure, when you’re aiming for one thing and working toward another. If you’ve been posting to attract clients, but all your engagement comes from other designers, your audience is wrong. You didn’t get the right message to the right people. You post, but get no leads. The point is, unless you've got a big name and referrals flowing in (even then): Show your work. The tricks you use to bring engagement only matter if your work can hold that attention. Make people see why you’re the go-to for your niche, while making them like the person behind the screen. That’s how you build trust and attention that actually move you closer to your goal.

"I don’t want my content to look like everyone else’s." I hear this point a lot. And it’s a valid one when you see the AI slop flooding timelines. You know your brand is personal. You know it’s a reflection of your craft, your taste, and your story. But look at content this way: ➜ It’s direction. ➜ It’s the back story. ➜ It’s how you turn what’s in your mind into what people see. When it reflects your story, the experiences you’ve overcome, the lessons you’ve learnt, and the losses you’ve faced, your content is already unique. Most designers blend in because they post without a strategy that highlights them. They share messages without explaining why their perspective matters in the first place. That’s the real difference. My job is to magnify it. To bring out what already makes you different. If you know your answer, send me a DM. Let’s turn it into content people remember.

People notice. People notice when you reply, and how you reply. Every comment you leave is a reflection of your brand. When you realize how much authority you can build by simply being intentional with it... It also shows you understand the craft. It makes people remember your name. And it opens doors to new connections, collaborations, and even clients. Or you can keep leaving lazy comments that people forget the instant they scroll. Here's the point: Done right, your replies don’t just engage and increase your impressions, they position you. They get value while you build authority. Win-win. That's how you build a real brand.

The big misconception: You need Fiverr or Upwork to get clients for your freelance design hustle. Sure, maybe to build a little proof in the beginning. But that’s not how you grow long term. Those platforms make you compete on price. Clients there are just looking for a designer. Any designer. A personal brand makes people compete for you and the value you bring. Because the real flex is building an online presence that positions you as the go-to designer in your niche. That’s how clients start finding you and not the other way around.

"Overthinking content is my biggest problem." You say, while spending 30 minutes rewriting a single line. People still read messages they don’t understand at first glance. Because perfection ≠ authority. People want to read and see content that gets them closer to an opportunity or helps them relieve a pain they already have. And if your post speaks directly to them, your target audience, it’s already doing its job. The point being: Perfect words, structures, and tones only add to your content... After the message has already done its job.

Posting whatever comes into your mind, along with designs, may feel fun, and it might get you good engagement. But see it this way: that’s how someone online, who doesn’t know you, sees you. If there’s no direction behind your content, people will engage, but they won’t remember why. That’s where a content strategy makes the difference. You design. I handle your content. So your brand builds trust, for what you want to be known for.

Some posts reach 20 people. Some reach 2,000. What’s the difference? Most viral posts are pure entertainment. They get reach and not long lasting relevance. If that’s your thing, that’s good for you. But if your goal is trust, not just virality… Your content needs two things: value and relatability. You'll have to speak about design (Or something important to your audience) sometime soon. Because remember, people don't remember what they've liked in the past, they remember you based on the value you've given. And: Reaching newer audiences is good. Reaching newer target audiences is better.

"People add words when they want things to sound more important than they really are." ~ George Carlin

In design, if you think of icons and what visuals you will use before everything, you lose the plot on why you're designing in the first place. Right? You know this. But then you create content to "get more engagement." You’ll get attention, sure... but not the kind that leads to clients. If your writing doesn't speak your message, or worse, doesn't have a clear point, it won't connect with your audience. Think about it, what's there to connect? So before you write, think about how you can make your message clearer. Just like you think about how you want people's attention on the CTA button, your writing should do the same: Guide attention.

You went for a break. You got off X because you thought it was useless. And then you saw other designers getting leads just from their content. You came back because of that FOMO. And now you think you need to start over. No. Not the case. You need to put the same momentum you use for your designs into your content. You design. I handle your content. So your brand never loses that momentum or the trust it builds. DM me when you’re ready.

You could write your message once. You could write your message a hundred times. They post daily, people like it, but it doesn't create a lasting impact. I see this happen with designers. True. Value compounds, and one post isn't enough. But here's the thing: When you direct your message in the correct way to the right target audience, it's easy to understand what you want to say. What's on your mind. How do you know whether you're speaking in the right way? Put yourself in their shoes. The point is: If your target audience isn't interested, either you're promoting the wrong message. Or you're promoting it wrong.

Posting content ≠ building a brand. You could post for months, and people still don't know what you stand for. Brand = building under a few core themes. People follow you because they either: - Trust your expertise on a topic - Find your content entertaining - Like what you speak about OR - Want to support the person behind the brand. And without a clear message... people can't follow what they don't understand.

You can keep overthinking what to post. Or you can start building momentum with content that builds your brand, along with your designs. DM me when you’re ready